Principles are broad guidelines that can be applied to numerous situations in multiple ways. They hold an intention around the quality of human engagement. We believe that principles help us to create the intentional parameters that enable the conditions for transformational change.

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13. Ethics

Ethics in Design allow a practitioner to recognize and hold the inherent tension between their morals as a person and how those can influence their design decisions when practicing. Ethics are principle-based reference points whereas morals are individually held beliefs … Continue reading

12. Experimentation

Experimentation in Design enables recursive learning and prototyping for innovation Experimentation means we test new ideas, new ways of being and doing in the world.  Intentional design creates the conditions for people to explore, discover, and build upon their learning.  … Continue reading

11. Economy

Economy in Design is doing more with less – use a few “tools” in a variety of blended ways and increase versatility Economy means blending processes and approaches that best fit the unique human engagement circumstances using and adapting a … Continue reading

10. Efficiency

Efficiency in Design is meeting people where they are at – Match, Pace, Co-Lead – towards wherever they want to go Efficiency means being able to quickly tap into what has heart and meaning for people.  Have you ever asked … Continue reading

9. Effectiveness

Effectiveness in Design is utilizing the output data and dynamics from any engagement process as input for determining the next piece of work. Effectiveness in design means a developmental sequencing where each activity, each exploration, learning and meaning-making generates the … Continue reading